Bass Pro Shops †Marketing Strategy Research Outline (300 Level Course)

Bass Pro Shops – Marketing Strategy Research Outline (300 Level Course) Free Online Research Papers Bass Pro Shops Marketing Strategy Research Outline (300 Level Course) Problem Statement o Bass Pro Shops are category killers and have a handful of competitors and a large target market they are not meeting. Key drivers of change in the industry o The technological advances in the fishing, boating, and hunting equipment used by Bass Pro Shops drive changes in the industry. o The male dominated target audience who does not like to shop also influences the aesthetics, emotional appeal and first impressions of a store. Competition Strength Assessment o Bass Pro Shops are a category killer. o Reputation of putting all competition out of business by high applications from competitor’s employees. o Archery USA and Back Country Outfitters sell highly specialized items that Bass does not. o Many smaller stores survive because people don’t want the hassle of going into the Bass store. o REI challenges bass with its in-store hands on equipment testing. o Cabela’s a family-owned catalog company provides direct competition to Bass Pro Shop because of the size of their catalog sales. o L.L. Bean offers excellent customer service and high end goods that beat the Bass Pro Shop lines. Key Factors for Competitive Success in the Industry o To be successful in this industry Bass Pro Shop must constantly be at the forefront of new line items and product innovations. o Price points for all lines are very important also. The ability to cater to all levels of outdoors man is essential. o The ability to keep the Bass Pro Shop for the man who does not like to shop. The stores must be easily navigable, have sales people that are well informed, and product testing and demonstrations for the avid outdoors man. Recommended Strategy and Justification o After reading the case study, it is recommended that Bass Pro Shop slow down on their expansions and concentrate on improving the store navigation problems. o If the shopper knows the store has everything they need if it is not easy to locate, and quick check outs with nice and knowledgeable sales people the shopper will not shop there. o Bass Pro Shop also needs to work on their internet site for the non-shopper. The internet site, mail order catalogs, and stores inventory should all be linked so the user can locate their items by number or name. SWOT o Strengths ? Stable sales force ? Well educated sales force ? Comprehensive product lines ? Technical expertise with different product lines ? Wide variety with many price points on different lines ? Good marketing leverage with outdoors man ? Privately owned company that has abundant financial resources ? Well known brand name for outdoor fishing, hunting and boating supplies ? Respected company with a strong brand name ? Committed Employees ? Alliances with other firms to carry their products o Weaknesses ? Old fashioned management that does not follow technology ? Inflexible store ideas that do not stay with market trends ? No innovation in store set ups or displays ? Deals only with large accounts and misses the more specialized producers of hunting, fishing and boating equipment for the avid outdoorsman. ? Limited in-depth product usage and experience. ? Vulnerable to technological changes. ? Rapid growth loses the strategic direction ? Limited distribution of products ? Higher costs than competitors o Opportunities ? Rapid Market Growth in large outdoor areas ? Rival firms are complacent and not attacking. ? Opening of foreign markets. ? Demographic shifts in who is hunting, fishing, and boating. ? New technology for the outdoors man. ? Sales decline for competitors and substitute products. o Threats ? Entry of foreign competitors in new markets. ? Introduction of substitute stores ? In the decline stage of the product life cycle. ? Changes in federal policy on the environment, hunting, fishing and boating. ? Demographic shifts in the customers. ? Poor performance by all firms in sales, promotions and distributions. ? International political turmoil in new markets. Research Papers on Bass Pro Shops - Marketing Strategy Research Outline (300 Level Course)Marketing of Lifeboy Soap A Unilever ProductAnalysis of Ebay Expanding into AsiaOpen Architechture a white paperRiordan Manufacturing Production PlanBionic Assembly System: A New Concept of SelfDefinition of Export QuotasResearch Process Part OneThe Project Managment Office SystemMoral and Ethical Issues in Hiring New EmployeesPETSTEL analysis of India

Acids and Bases Chemistry Lesson Plan

Acids and Bases Chemistry Lesson Plan Acids, bases, and pH are core chemistry concepts that are introduced in elementary level chemistry or science courses and expanded upon in more advanced courses. This chemistry lesson plan covers essential acids and bases terminology and offers students hands-on experience testing common home chemicals to determine whether they are acids, bases or neutral. Time Required This lesson can be completed in 1-3 hours, depending ​on how in-depth you decide to get. Educational Level This lesson is best-suited for students at the elementary to middle school level. Materials red (purple) cabbagecoffee filtershousehold chemicals with a variety of pH levels. You can use this pH scale for ideas. Good choices include diluted ammonia, laundry detergent, milk, vinegar, water, soft drinks, and lemon juice. You may wish to prepare pH test strips in advance or this may be completed by the students. The simplest way to prepare test strips is to heat red cabbage leaves with a very small amount of water either in a microwave or else over a burner until the leaves are soft. Allow the cabbage to cool and then score the leaves with a knife and press coffee filters onto the cabbage to absorb the juice. Once a filter is completely colored, allow it to dry and then cut it into strips. Acids and Bases Lesson Plan Explain what is meant by acids, bases, and pH. Describe characteristics that are associated with acids and bases. For example, many acids taste tangy. Bases often feel soapy when rubbed between your fingers.List the materials that youve gathered and ask students to predict, based on their familiarity with these substances, whether they are acids, bases or neutral.Explain what is meant by a pH indicator. Red cabbage juice is the indicator used in this project. Describe how the color of the juice changes in response to pH. Demonstrate how to use pH paper to test pH.You can prepare pH solution or strips in advance or make this into a class project. Either way, have students test and record the pH of a variety of household chemicals. Assessment Ideas You may wish to provide an unknown and have students determine approximate pH. Based on the pH, is this an acid or a base? From a list of three chemicals with different pH values and characteristics, ask students to select the identity of the unknown sample.Have students research pH indicators and identify other common household chemicals they might use to test pH instead of using red cabbage juice.Ask students to explain, in their own words, the difference between acids and bases. What is meant by neutral? What does pH measure?